Advertisers spend a major part of their Ad budget on Social media like Facebook, Instagram and other platforms, just for the sole reason that they have become a strong platform for increasing brand awareness.
More than 80% of smartphone users say the product image is very important while making a purchase decision.
One among the powerful advertising mediums, Videos has evolved into various forms, over the period of time. It could communicate strong emotions to make solid connections with target audiences.
54% of consumers like to see videos from brands they follow thereby making video consumption a part of our lifestyle. Online video consumption has increased rapidly from the past 2 years to a level that 87% of marketers are relying on the same. Whether it’s entertainment, news, sports, or any other content, video has overpowered all the fields.
Increased usage of smartphones and Mobile applications like Youtube, Netflix, Amazon prime,Whatsapp etc are clear indicators for this fact.
-Robert L. Peters, Designer and Author
Creative design is a basic element of any branding strategy.
Print contributes a significant portion to the total advertising revenue, accounting for almost 41.2%
PPC Adwords Campaign
-Chris Brogan, Author
Advertising spend on digital media has increased from a share of 20% in 2019 to 28% in 2020. It is further expected to reach 34% by the end of 2022.
Spends on digital media is led by social media with the largest share of 29%, closely followed by online video 28%, and paid search 24%.
Source: Business Insider
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How much ever evolution happens in Advertising trends, Traditional practices of Advertising will never become obsolete. A good advertising plan would include minimal of these activities.
Mobile van advertising helps Brand reach any location of its target audience. In Other Words it has high visibility.
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